Few companies inside travel or out have the brand strength of the Walt Disney Co.
And fewer still can command the brand loyalty that transports Disney’s community of admirers across myriad consumer categories, from cartoons, films and media services to theme parks, tour operations and cruising.
All of which has led to a dynamic fan base with an interesting twist: They’re consumers and promoters, content creators and resellers, hobbyists and professionals. They are simultaneously congregants and evangelists, with an insatiable appetite for anything Mouse-related.
They podcast. They YouTube. They blog.
And some Disney-savvy travel agencies have forged alliances with these content creators.
Although each of these mutually beneficial partnerships is unique, the underlying value…