One in two travelers is optimistic about taking a trip in the next 12 months, according to research from Expedia Group Media Solutions.
More than half (53 percent) of Americans who usually take a vacation have not done so since the start of the COVID-19 pandemic. As a result, nearly 31 percent are dreaming of travel and actively planning for 2021.
“As the world keeps a watchful eye on vaccine news, and people continue to crave a change of scenery or opportunity to catch up with loved ones, we know the pent-up demand for travel will grow,” said Monya Mandich, vice president of global marketing, Expedia Group Media Solutions. “COVID-19 has driven a seismic shift in traveler preferences and influences, and understanding these changes is critical to recovery efforts and future marketing strategies. The new research provides insights into the steps travel brands can…