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Francisco Partners is acquiring MyHeritage, sources say for $600M – TechCrunch

February 24, 2021
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Genealogy tracking online is a big business, and today comes some M&A news for one of the bigger names in the field. TechCrunch has learned and confirmed that Israel’s MyHeritage.com — a profitable site that lets people test DNA and track their family lineage and has some 62 million users — is getting acquired by Francisco Partners, for a price that a source close to the deal tells us is $600 million.

A spokesperson for MyHeritage confirmed the deal to TechCrunch over the phone but not the price. Francisco Partners has not responded to our request for comment but we’ll update this post as we learn more.

From what we understand the deal will be announced officially very soon. Update: We now have received a press release, so I  guess that makes it “official.”

The market for DNA tests and genealogy research is generally a very fragmented one, but within that MyHeritage…

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