Red Ventures marketing and technology company announced Tuesday it has acquired the popular travel media company Lonely Planet.
The Indian Land, S.C.-based company would not disclose the purchase price or terms of the deal for the travel guidebook brand from NC2 Media, based in Franklin, Tenn. Officials with NC2 Media could not immediately be reached for comment.
The deal marks the latest acquisition of a well-known brand by Red Ventures.
In October, the company bought digital media company CNET Media Group for $500 million from ViacomCBS, the Observer previously reported. CNET Media Group includes websites like CNET, Gamespot, Metacritic and TVGuide.com.
Red Ventures owns digital brands focused on travel, health, finance, consumer technology, gaming and other areas.
Red Ventures plans to expand Lonely Planet’s digital presence helping travelers research and book trips,…